Келлі Макгонігал - Сила волі

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95 Fishbach, A., and R. Dhar. «Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice». Journal of Consumer Research 32 (2005): 370–77.

96 Fishbach, A., and R. Dhar. «Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice». Journal of Consumer Research 32 (2005): 370–77. Див. також: Fishbach, A., R. Dhar, and Y. Zhang. «Subgoals as Substitutes or Complements: The Role of Goal Accessibility». Journal of Personality and Social Psychology 91 (2006): 232–42.

97 Mukhopadhyay, A., J. Sengupta, and S. Ramanathan. «Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control». Journal of Consumer Research 35 (2008): 586–99.

98 Fishbach, A., and R. Dhar. «Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice». Journal of Consumer Research 32 (2005): 370–77.

99 Wilcox, K., B. Vallen, L. Block, and G. J. Fitzsimons. «Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision». Journal of Consumer Research 36 (2009): 380–93.

100 Khan, U., and R. Dhar. «Where There Is a Way, Is There a Will? The Effect of Future Choices on Self-Control». Journal of Experimental Psychology 136 (2007): 277–88.

101 Zauberman, G., and J. J. G. Lynch. «Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money». Journal of Experimental Psychology 134 (2005): 23–37.

102 Tanner, R. J., and K. A. Carlson. «Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior». Journal of Consumer Research 35 (2009): 810–22.

103 Rachlin, H. The Science of Self-Control. Cambridge: Harvard University Press, 2000, 126–27.

104 Chandon, P, and B. Wansink. «The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions». Journal of Consumer Research 34 (2007): 301–14.

105 Chernov, A. «The Dieter’s Paradox». Journal of Consumer Psychology (in press).

106 Mukhopadhyay, A., and G. V Johar. «Indulgence as Self-Reward for Prior Shopping Restraint: A Justification-Based Mechanism». Journal of Consumer Psychology 19 (2009): 334–45.

107 Schuldt, J. P, and N. Schwarz. «The ‘Organic’ Path to Obesity? Organic Claims Influence Calorie Judgments and Exercise Recommendations». Judgment and Decision Making 5 (2010): 144–50.

108 Mazar, N., and C. B. Zhong. «Do Green Products Make Us Better People?» Psychological Science 21 (2010): 494–98.

109 Gans, J. S., and V. Groves. «Carbon Offset Provision with Guilt-Ridden Consumers». Social Science Research Network (2010). www.papers.ssrn.com/sol3/papers.cfm?abstract_id=969494.

110 Kotchen, M. J. «Offsetting Green Guilt». Stanford Social Innovation Review 7 (2009): 26–31.

Розділ 5. Великий обман мозку: чому бажання здається нам щастям

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